Digital Marketing Plan
April 25, 2018

What Google Wants From Content Creators

What Google Wants From Content Creators


Here are some of the actions you can do to be sure that Google is ranking you positively and well.

  1. Create Through Content

For a long time, content for Google and other search engines was short and not informative enough. To reduce this problem, Google implemented updates that assigned priority to carefulness over briefness.

The updates show that Content with 2400+ words is ranked as the most suitable one in search results.

Here are some ideas for you to produce content with suitable length and scope that Google favors:

. Instruction of a new tool

. Explain and clarify the best practices in your industry

. A review of new software

. Comprehensive assessment of industry trends

  1. Create Accurate Content

Accurate Content

The spelling and grammar of your pages are important and it means that your content should be accurate and well-written.

  1. Create Human Content


You should make a careful balance between writing for search engines and writing for people who visit your site.

Your content needs to be optimized for people but be sure that the headings in your content are not over-optimized. Don’t load your page with large amounts of keywords.

While the SEO-friendly article ranked well, it is still second place to the article that appeals to what people want to click. Additionally, it is worth noting that just because your content ranks well due to SEO-optimization, it is still likely you are losing out on clicks from surrounding competitors with human-friendly headlines.

  1. Create Original Content


Neither copy from famous sources nor duplicate from other parts of your site.

If you do this, you will be penalized and your ranking will be lowered.

Google’s Panda update specifically addresses issues concerning duplicate and scraped content.

At best, if you duplicate large amounts of content on your site, you will struggle to increase your rankings. At worst, Google may penalize you — lowering your rankings significantly.

Still, that will not solve your struggle to come up with original content. Here are are a few of our suggestions:

  • HubSpot’s Blog Topic Generator
  • Portent Title Maker
  • Blog Post Ideas Generator

Of course, none of these idea generators are going to be enough to create truly original content. But they should help get your creative juices flowing.

If you come away with one lesson from this article, it is Google will always prefer quality. Make it your golden rule.